After a record breaking 2022 in terms of motorcycle sales, Italian motorcycle manufacturer have started 2023 very well indeed, almost bucking the trend of other premium brands who have shown a net decline in the first three months.
Building on over 60,000 motorcycles sold last year, Ducati have sent out over 14,000 motorcycles thus far which is a boost on last year’s performance in the same time period.
Italy, USA and Germany have continued to be strong markets for Ducati, whilst the UK is also performing rather well too. New dealerships just opening in the UK and Ducati’s recent dual dealership announcement with Audi across Europe and other markets could see the premium brand outshine the 2022 results.
The Ducati Multistrada V4, Monster and the recently launched Desert X are already selling in good numbers. The Multistrada with the newly launched rally variant has helped it to over 2600 units in the first quarter, whilst the Monster with 2000 units and the Desert X just shy of 1500 units are proving that the Italian bike maker are still appealing even though financial pressures still exist for many.
Recently speaking; Francesco Milicia, Vice President of Global Sales and After Sales stated;
“The deliveries achieved in the first quarter of 2023 set a new record for Ducati, with growth in all main markets. Our trusted dealers in the world play an important part when it comes to achieving these results, and they will also be in the first line for the second edition of the ‘We Ride As One’ event that will take place on the next 6th of May. I want to thank them for their commitment to the brand along with our valuable Ducatisti.”
This last weekend saw the ‘We Ride As One’ event taking place in dealerships around the globe and ride outs for the Ducati faithful planned at multiple events.
Ducati have been one of the surprise packages in recent years. However since coming under the Audi umbrella and being able to share R&D as well as performing better than rivals in the motorcycle race classes, this had led to the branded bikes becoming more appealing to riding fanatics.
With a strong support structure and continued success on the track, one can only assume that the good times will be here for some time yet…and whilst other brands might be seeing red, for Ducati it looks all rosey from here on out.