This in from Harley Davidson.
Harley Davidson has done a deal with CAA ( Creative Artists Agency) to be represented to develop marketing, promotion and potentially product placement in movies, TV, music and other audio formats such as podcasting.
The idea is to further engrain the brand name into the consciousness of the generations of today and tomorrow using pop culture avenues.
“We’re excited to partner with CAA to leverage the unique power of the Harley-Davidson brand, specifically targeting entertainment opportunities that we know will appeal to our riders, fans and all those interested in moto-culture,” said Jochen Zeitz, chairman, president and CEO of Harley-Davidson.
Now that H-D has marked its 120th anniversary, it is time to think to the future whilst continuing to develop and diversify the brand. With its influence on motorcycle cultures and lifestyles, merchandising and motorcycling experiences.
It is unsurprising then that this team up with CAA has come about after recently partnering with actor Jason Mamoa and even more recently with singer song writer Post Malone. Which has opened up the brand to a whole new legion of fans.
Even the 120th celebrations in Milwaukee earlier this summer saw music acts The Foo Fighters and Green Day headline, where once such powerhouses of modern music remained out of reach.