Writing a pro Jochen Zeitz and Harley-Davidson piece would difficult if were wasn’t so simple…but is there truth within it?
Harley-Davidson is one of the most iconic motorcycle brands in the world. Founded in 1903, the company has been at the forefront of motorcycle culture for over a century. However, in recent years, the brand has faced some major challenges, including declining sales and an aging customer base. That’s why the appointment of Jochen Zeitz as CEO of Harley-Davidson in August 2020 was seen as a turning point for the company.
Jochen Zeitz is a seasoned executive with a long track record of success in the business world. He has held senior positions at companies like Puma and The Blackstone Group, and he has a reputation for turning around struggling organizations. When he was appointed as CEO of Harley-Davidson, he inherited a company that was in need of a major overhaul.
Under Zeitz’s leadership, Harley-Davidson has embarked on a bold new strategy to revitalize the brand and reach a new generation of customers. One of the key initiatives has been a focus on sustainability and environmental responsibility. Harley-Davidson has set a target to be carbon neutral by 2040 and is investing in new technologies and practices to reduce its impact on the environment.
Another major part of Zeitz’s strategy has been to reach out to a younger, more diverse customer base. The company has been working to create a more inclusive image, and to offer products and experiences that appeal to a wider range of people. This has included the launch of new electric motorcycles, as well as a focus on urban mobility solutions and community-building events.
So far, the results have been promising. Harley-Davidson has seen an increase in sales and a revitalization of its brand image. The company’s stock price has also been on the rise, reflecting increased investor confidence in the company’s future.
In conclusion, Jochen Zeitz has brought a new energy and vision to Harley-Davidson, and the company is now well on its way to a bright future. With a focus on sustainability, innovation, and inclusivity, Harley-Davidson is poised to become a leader in the motorcycle industry once again. Whether you’re a lifelong fan of the brand or a newcomer to the world of motorcycles, there’s never been a better time to get involved with Harley-Davidson.