American motorcycle manufacturer; Harley-Davidson have bucked convention this season and have delayed their 2021 product launch until the first quarter of 2021 as opposed to the last quarter fo the previous year. This is all part of their new marketing strategy to capture the hearts and minds of most motorcyclists as they approach the riding season…well in the Northern Hemisphere at least. We can only assume the Southern Hemisphere does not feature in their consideration.

Due to the global pandemic circumstances and logistical issues with that, the company have decided to perform a virtual online launch with some dealerships and celebrities taking part too. This will all take place on the 19th January 2021 and you can sign up to view the virtual launch via the Harley-Davidson website in whichever market you live.

There are expected model line up changes to consider but mostly the company have been tight lipped about specifics. The Pan America adventure bike will be officially launched 22 February, with the Low Custom; featuring the same Revolution Max liquid cooled engine is supposed to be launched later in the year but most likely early 2022.
There has been much speculation which M8 Softails will be involved in the model cull, with the Breakout, FXDRS and Deluxe reported to be top of the list. However many have speculated that other models in the Softail range will also be for the chopping block too.

Sportsters, Street are also due for elimination, depending on the markets being sold and the Touring range will have some dramatic changes in accessories and model variation too. Reportedly the company is favouring reduced model options however each model will have greater customisation options thus providing the same overall variation.

Parts and accessories will play a big part of the 2021 program with many more accessories planned for the Softail and Touring range, however Harley-Davidson has already released new products in August 2020 which many may have not realised were available and all of which can be found on the main website under the ‘Parts’ tab and follow the ‘New Products’ link.

Some highlights are:

131 cubic inch crate engine which set you back over £6700, $5500 or 8000 euros

107 to 128 cubic inch engine upgrade kit which will cost in the region of £3600, $3400 or 4300 euros

114 to 131 cubic inch engine upgrade kit which will cost in the region of £3600, $3000 or 4200 euros

More Screamin Eagle parts and air cleaner options as well as Rizoma accessories and accent pieces too, with the final addition of more wheel options from Seismic.

All we can do now is wait until the official launch on the 19th January which will undoubtedly bring many surprises and varied options for the upcoming year but most attention will be on the Pan America as the company forge ahead to discover new ground and new prospects for their brand.