Harley Davidson changing direction to attract younger riders
July 17, 2019
In an era of changing dynamics and customer preferences, stalwart motorcycle brands such as Harley Davidson are seeing their global customer base retaining the mid life crisis age profile or that of the ageing biker. Younger riders in Harley’s own back yard are looking to more spirited offerings and even more eco friendly alternatives, so … More Harley Davidson changing direction to attract younger riders