Whilst Harley-Davidson is a motorcycle company and a leading one at that, it is also known for it’s merchandise and accessories. However in recent years it has drifted away from the traditional ‘merch’ vendor and more towards a clothing brand too.
With the celebrations of the 120th Anniversary of the company ongoing for 2023, the company have saw fit to release their celebratory clothing collections for the year…and they don’t disappoint, especially for the fans of the brand.
“With H-D Collections we’re excited to celebrate two elements of our heritage: design and craftsmanship,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “H-D Collections brings together the many facets of moto-culture lifestyle, paying tribute to our heritage with both Harley-Davidson Originals and Authorized Vintage, while pushing the limits of design, form and function with Bar & Shield.”
This clothing collection is representative of the company celebrating its past but also as it strives to break down barriers, forge ahead with adventurous intent and meet the demands of biking fashions for future years.
There are three collections that the company is promoting this year and can be accessed at any dealership or online:
Bar & Shield by Harley-Davidson is a new, elevated lifestyle product line. Mirroring the study and craftsmanship associated with Harley-Davidson heritage, Bar & Shield is inspired by the unique combination of engineering, functionality and motorcycle culture. The line, which takes its name from the phrase historically used to describe the classic Harley-Davidson logo, is designed by Creative Director of Apparel Design Louise Goldin and her team to bring a new spirit into the evolution of Harley-Davidson apparel.
Harley-Davidson® Originals looks to the brand’s rich heritage for inspiration, coming to life as a modern interpretation of the classics. The items in this product line embody the history of Harley- Davidson worn by fearless racers, notable personalities, artists, everyday riders and enthusiasts for generations.
Harley-Davidson® Authorized Vintage is genuine, archival, and collectible. Painstakingly sourced and thoroughly vetted, the product line is a collection of rare H-D® apparel throughout history, certified by H-D’s historians with certificates of authenticity.
Harley Davidson have also collaborated with well known fashion designers in particular countries such as Japan and Germany to produce clothing lines that appeal in those areas. These types of collaborations are set to become more common in the coming year and perhaps more signature lines of clothing will be available to the masses too.
As H-D Collections evolves, additional lines and collaborations will be introduced and designed by Louise and her team, based out of the H-D Design Studio in New York City.
Beginning March 9th, 2023, H-D Collections will be available for purchase at www.hdcollections.com and will pop-up at select cultural events & festivals, starting with Austin, TX March 10th -14th