New Scottish road safety video hits the right note.

 

Scotland has some fantastic biking roads and attracts riders from all around the globe, unfortunately it also has a substantial incident rate amongst bikers too, just last week a foreign national on a biking holiday lost his life in the northern region.

‘The Devil’s Beeftub’, the film being part of a bigger Road Safety Scotland initiative and the ‘Live Fast, Die Old’ video series is set to address this concerning trend…and it certainly hits the right note and tone.

The video was shot in the scenic Borders regions highlighting some of the open road hazards that can face riders.

Director of Road Safety Scotland stated recently that Scotland is fully into the riding season with lots more bikes on the roads too and many bikers going out in convoy. They wanted to produce a video that was not to put any rider off going to Scotland but to engage and allow riders to watch out for each other and adopt safer riding practices, whilst still enjoying the roads and the scenery as a whole.

A standard statistic is that 20% of bikers accounted for all Scotland’s road fatalities yet still only are 1% of all road users. This is replicated all over the UK too.

The figures have been on the rise with 640 incidents last year alone, most occurring during the summer months and involving 50+ yr old male riders…and the research stated that approximately 75% of incidents the biker’s actions were a contributing factor

“We are aware bikers face greater risks than any other road user,” Cabinet Secretary for Transport, Infrastructure and Connectivity, Michael Matheson, said. “We are committed to raising awareness of the dangers they encounter on Scotland’s roads and reducing the number of those killed or seriously injured.

“Through using the voices of the biking community, the Live Fast, Die Old campaign is fundamental in highlighting best practice. I’d encourage any motorcyclist who is planning to explore Scotland to ride appropriately for the conditions and always consider other roads users, particularly if you’re riding as part of a group.”

 

The video is sure to be well received amongst the biking public and other road users but it is the subsequent actions of both riders and drivers that will really determine whether this campaign is a success or not.

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